Hari Om Advertising Agency has a long list of corporate clients and it also has been an outdoor media partner for Haryana Film Festival from last 3 years
Q. As technology is upgrading day by day and digitalization is in process, what you will feel how it will help the traditional marketing or outdoor advertising?
Advertising is one of the most important aspect of growing business and is an investment that will pays for itself over and over again. Choosing the right media for business growth is a key element of the business. There is no doubt the rise of Digital media has given a new advantage to outdoor advertising. Information technology advancements can bring many benefits to outdoor ad campaign. The new digital ads format are not only flexible and cost-saving but can also be interactive, building a better brand-customer relationship. With the help of digital media, digital screens and interactive ads are displayed that build a link with customer and engage them even further.
The effectiveness of an outdoor campaign can be measured by clearly understanding the goal behind it. Outdoor advertising methods are used to inform the customer about your product and to increase the sales. The effectiveness can be measured if after starting the campaign, calls or website visits, store visits and number of purchases increases. Outdoor Advertising is a valuable marketing medium to build brand recognition and familiarity in a short span of time.